Stockwell is a studio for custom software and automation, built around how your business actually works. We design the systems and stay to run them.
The same three offerings take different shapes depending on the business. Here's where they land most often, starting with the trades, where an instant estimate tool does real work.
The trades are where this shines. We build a custom estimate tool right into your website. Your customer draws their project on a satellite map, picks materials, and sees a real price, so by the time you show up they already know roughly what it costs and they're ready to buy. The same approach works for any business where a customer can measure or configure what they need.
Customers click to draw their fence line right on a map of their own property. Pick a material (cedar, chain-link, vinyl) and the price updates by the linear foot, gates and all. It's a clear example of the kind of tool we build.
Draw the fence line on a map, price by material and length.
Draw the lot or enter dimensions for an instant service quote.
Draw the pour area, choose a finish, get square-foot pricing.
Measure the drive, pick a sealant, price the seal or re-coat.
Set the footprint, choose decking material, see a build estimate.
Enter the area and surface type for an on-the-spot price.
Square footage plus optional pitch for a ballpark roof number.
Don't see your trade? If a customer can measure it, we can build a tool for it. Ask us →
Once a tool is live, the next step is leverage. We connect it to automations and reporting so every lead is followed up, every job is tracked, and you get a clear picture of what's working, delivered to you without you logging into anything.
Automations that route, tag, and follow up on every lead the moment it comes in. Nothing slips.
Leads, quotes, close rate, and cost-per-job in one view, in plain numbers you can actually act on.
A daily or weekly summary delivered so you can stay on top of the business without digging.
For founders, executives, and firms whose work runs on sensitive data and high-stakes decisions. We design and operate private, secure data infrastructure, built around how the principal actually works, and held in strict confidence.
A dedicated, single-tenant data environment per engagement. No shared databases, no co-mingled client data. Row-level security and least-privilege access enforced at the infrastructure layer.
Engagements are designed around your confidentiality and security requirements, and we work alongside your existing IT, legal, and compliance counsel. Your compliance team sets the standard; we build the systems to meet it.
Private daily and weekly briefings synthesized from the sources you choose to surface (email, calendar, financials, operating data) and delivered through the channel you actually read.
Bespoke dashboards, workflow tools, and decision-support systems built for your operating cadence. Engineered to your situation, not adapted from off-the-shelf software.
A direct relationship with one principal architect, not a rotating account team. Non-disclosure and confidentiality agreements are standard from the outset.
Infrastructure that runs your business in the background, engineered around how you actually operate.
Engagements are scoped privately and begin with a confidential conversation. We take on a limited number at a time.
Request a private consultationThere are no rigid packages. Most engagements start with one tool and grow from there, only as far as the work calls for.
One custom tool built into your website. The entry point for most engagements.
Automations, follow-up, and dashboards layered on so the tool earns its keep.
A private data environment and automated executive briefings for higher-stakes operations.
Private infrastructure, scoped confidentially. Not listed, arranged in conversation.
No fake logos, no borrowed testimonials. Stockwell is just getting started, so we're taking on a small group of founding clients at founding rates. You get our full attention and a system built around your business. We get a result worth talking about. Honest trade, whether you're a contractor or a principal.
Because most leads never turn into jobs, and the ones that do still cost you a drive across town just to hand over a number. An estimate tool built into your website lets a customer draw their project, pick materials, and see a real price on the spot. You get the lead with the measurements already done, the ones that would go nowhere filter themselves out, and you show up ready to sell instead of ready to measure.
A fence estimate tool is a clear example of what's possible. Landscaping, concrete, driveway coating, decks, pressure washing, and roofing all work the same way. The rule of thumb: if a customer can measure it or draw it, we can usually build a tool for it. Ask us about your trade.
No. We deploy into the stack you already have and connect to it. The goal is fewer moving parts and less busywork, not a painful migration.
That's a separate, higher-tier service for founders, executives, and firms that run on sensitive data: private data infrastructure, secure briefings, and bespoke internal tooling. It's scoped confidentially and begins with a private conversation. If that's you, reach out directly and we'll talk.
It depends on the work. A deployed estimate tool is the entry point; reporting and automation build from there; bespoke engagements are scoped privately. Founding clients lock in our lowest rate. Get in touch and we'll give you a straight number.
Twenty minutes, no slide deck. Whether you need a tool on your site or infrastructure behind your firm, we'll tell you straight whether we're the right fit.